In the beginning
My grandfather, chimney sweep by profession, could sometimes come across as a bit coarse. He was, nonetheless, meticulous when it came to his wardrobe and dressed with a certain degree of elegance.
He did not own many clothes, but the clothes he did have he knew how to care for. His Sunday best was brushed down after use, his collars starched, and his trousers pressed. When out of his wingtips, he made sure to put shoetrees in them and followed this up with contemplative greasing and polishing. His garments somehow seemed engrained – not just worn; perhaps because he wore his apparel long enough to leave marks on it. Not the other way around.
Somewhere along the way we stopped caring – presumably when mass produced, cheap, and oftentimes deficient, clothing was introduced. Due to wear and tear the mere idea of garment care seemed distant. And this came to pass over the course of just one generation or two.
Nowadays though, when quality of fabric and pattern design – the passion for craftsmanship – is of interest once more, so is the need for proper care. In the light of this we are set to provide a superior range of garment care products, not emanating from the chemical industry or flung off conveyor belts, but products that will naturally and effectively give your garments a long life.
Tangent GC today
If I were to summarize Tangent GC’s philosophy, and I’m often asked to do just that, it would have to be with four little words: Shed what is superfluous.
Believe me when I say, we try really hard to do just that. And when we succeed, the important remains. When we strip our products and packaging of garish colours, you can breathe effortlessly in understatement. When we fragrance our products, we never use complex and overpowering perfumes, left is the natural single notes that is synonymous with our name. When we exclude harmful chemicals, we use highly qualitative, organic and vegan ingredients. We do not test on animals – left is the cruelty free products we put to market. We produce in our own factory, right at home in Sweden, avoiding needless exhaust from transportation.
We started out with garment care, which explains the GC part of our name. Today we have expanded our collection beyond detergents and offer curated ranges of soaps, hand creams, lotions and hair care. And we continue to create sustainably for you and your wardrobe. Always based on the same principle of delightful abandonment, leaving what is wrong behind.
Founder
David Samuelsson
